A small studio
making a quieter
kind of app.
iRoly started in 2024 as a tiny side project: a place to color without ads, leaderboards, or a daily streak shaming you back into the app.
Today we're a studio of six — three illustrators, two engineers, one cat — releasing four to six new books a month. We pay our artists per spread, not per royalty crumb.
We believe coloring is a doorway to quiet attention. The app is the doorway. The books are the room.
Four house rules.
No streaks, no nags
You should never feel guilty for closing the app. We don't track returning users in our marketing.
Pay our artists fairly
Every illustrator gets paid per spread, plus residuals when their book hits trending.
One-time pricing forever
No subscriptions. No 'Pro tier' unlocked behind a paywall. ¥9.9 is ¥9.9.
Calm beats viral
We design for the 9pm couch crowd. Loud confetti animations are not it.
The team behind the books.
Color anywhere with the iRoly app.
Download on iOS or Android and take your pages with you.